About Tobi Schwartz-Cassell

Tobi Schwartz-Cassell is an award-winning writer, and owner of Franks & Beans Communications. She specializes in blogging, email marketing, brochures, web content, feature articles and events. In 2007, Tobi founded Girlfriendz Magazine, a niche publication devoted to Baby Boomer Women. She also co-authored the book “Adding Value to Long-Term Care (Jossey-Bass/Wiley),” and has written numerous articles for long-term care trade journals. She can be reached at [email protected]